The beauty industry as a whole is ever increasing, even in the recent years of recession and economic halt in growth. Whilst other sectors are facing tough times, beauty businesses are in comparison not as badly affected. This is somewhat down to today's media driven society, which encourages personal well being and appearance. When shopping for the essentials, many choose to cut back on items to spare money for their beauty regime.
This is great news for those that work within the beauty sector as it means increased job security. This is a well sought after commodity at the moment.
There is a certain amount of escapism in being pampered and making yourself look beautiful that attracts a growing number of women to consistently spend money on treatments and products. Making yourself look good on the outside can leave you feeling happy and refreshed.
This can boost inner confidence and self esteem, but if not used wisely could lead to an unhealthy addiction. Many women seem to be addicted to the sun bed, fake tan or at the end of the scale, cosmetic surgery these days! Like anything it is important to maintain a healthy balance. Too much of what we like is often not good for us and no amount of buffing and pampering will solve any underlying issues we may have.
'Metro Sexual' men are also on the increase. It seems that a large number of men are now spending longer getting ready to go out than their female counterparts! Gone are the days when it was OK to walk out of the house looking a bit rough around the edges. Men must now appear to be well groomed and care more about their appearance than ever before.
Celebrities such as David Beckham have helped lead the way in how men should look. It's now more 'cool' to be trimmed, waxed and bronzed than ever before. The Ex England football star has carved a niche in men's fashion and appearance. He has endorsed many products for huge international brands, which have raised awareness for men's grooming worldwide.
As a result of increased awareness in society to always look your best, beauty jobs and occupations are now well sought after. Beauty currently offers a solid career choice. A path that is less unstable than other areas. Hair stylists, beauty therapists and nail technicians are all required to keep the nation looking beautiful!
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