In recent articles, I've discussed creating your own lip balm
. You've learned how to mix flavors, scents and essential oils to a base and fill into your own lip balm tubes. So what do you do once it's filled? Here we'll discuss the labeling and marketing process.
First things first, what's normal? The industry standard size of lip balm
is going to be 4.25 grams. This will be the typical size you see that the checkout counter of a grocery store or drug store. Many popular brands like Burt's Bee's and Bulk Apothecary fill in this size tubing. When starting to make your own balm, I recommend you start with this size and then move into tube variety. If you are creating your own line, you may not have the resources to buy label stock from a large printing company. By sticking to an industry standard, you can find your label stock more easily.
When looking for blank labels you can print at home, I'd recommend looking for a blank label that has a tamper-proof seal on the label. This will make the process of labeling a little more difficult and time consuming, but it will make your product look infinitely more professional.
Once you have your blank labels, you will need to design it on your computer. If you are ordering already filled, unlabeled balm, ask the company to provide you with their label dieline. The label dieline will be the basic template the company uses to design labels. Typically, there will be a customer service line, just call and ask for their label template or dieline and that way you will save time trying to figure out the dimensions of your label and how it will fit onto your balm.
In terms of design programs, Adobe Illustrator tends to be the best and easiest to use for the unexperienced. If you are able to get a hold of the dieline, open is up in Illustrator or whichever program you end up using. Illustrator will allow you to easily make changes, and it will also be compatible with the graphics software most companies use. That way, if you decide to have a professional printing company print your labels, you can send them your graphics in the Illustrator format (.ai files) and they will be able to easily open them.
Once you have all this ready to go, it's time to be creative. Make your labels pop with color or unique images. Decide if you want to put the ingredients on the label. Many people have allergic reactions to different ingredients, so it is always a good idea to put your ingredients where people can read them since it will be an edible product. You can also decide if you want to list your companies location info, website address or phone number. These are all going to be important in marketing and selling your product.
Now that you're complete, it's time to get the balm out there and start selling. I've previously discussed the benefits of starting selling on-line through sites like Etsy and eBay. This will help you build a following with a low overhead cost. You'll be able to see what works and what doesn't. You can also have a personal website readily available. If you are having a graphic designer help you with your label, be sure to get all of the original artwork files at the end of the process. That way, you will easily be able to upload them to your personal/professional website. Oftentimes, people will hire someone to design a logo for their new company, and ask for that logo on a label. If you forget to ask for all of the original files, you won't have them when you go to design your website or expand your product line.
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